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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Title The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Authors Eric Ries
Publisher Crown Business
Date 2011-09-13
Pages 336
ISBN 0307887898
Rating

This book analyzes the reasons why so many startups fail. It turns out that even if startup employs brilliant developers and talented salespeople, success is not guaranteed. The most important thing is to be in constant touch with customers, find out what they want, and adapt quickly.